We all know that first impressions matter—especially when it comes to selling a home. Studies have shown that potential buyers make snap judgments about a property within seconds of walking in the door, and one of the biggest determining factors in those judgments is how the home smells.
Unfortunately, many real estate agents fail to take advantage of this powerful tool, instead opting to rely solely on traditional staging techniques. But with interest rates going up and the real estate market going through a period of uncertainty... what if there was a way to make your listing stand out from the competition without breaking the bank? Enter candles and room sprays.
Candles and Room Sprays 101
When used correctly, candles and room sprays can be a cost-effective and easy way to make any home smell amazing. Here are a few tips for getting the most bang for your buck:
Scented candles are great for masking any unpleasant odors that might be lingering in the air. However, it's important to use them sparingly—too much of a good thing can actually end up being a bad thing. A small, single scented candle placed strategically in each room should do the trick.
Room sprays are ideal for giving rooms a boost of freshness right before showings or open houses. Simply give each room a quick spritz, taking care not to oversaturate the air.
Both candles and room sprays should be neutrally scented if possible. This will allow potential buyers to imagine their own personal scent wafting through the air, rather than being overpowering with a scent they might not like.
Recommended candles to help you sell your home
The Elizabeth: Lilly Pilly & Frangipani candle is a best seller for a reason. It is perfectly balanced, slightly floral and fruity.
The Banjo: Australian Bush candle is great if you want a more earthy vibe. It's a classic bush scent that goes well in any room.
The Quong: Lemon Myrtle & Ginger candle is perfect to burn in a kitchen area. It has traditional food smells, like lemongrass, Lemon Myrtle, tea tree and grapefruit and green tea.
To evoke feelings of rest in a bedroom, the Constance: Eucalyptus & Lavender is ideal for potential buyers, imagining themselves there.
In today's competitive real estate market, it's more important than ever to make your listings stand out from the crowd. One simple (and inexpensive) way to do this is by using scented candles and room sprays to create an inviting atmosphere that potential buyers won't soon forget. Just remember to use them sparingly—a little goes a long way!